The article didn't elaborate too much on why this was happening.
In 2008, "why" was pretty self-evident. Film photography was already dead to the mainstream and even most professional photographers were happily embracing digital cameras and process.
Plus, the sensibility of most millennials of the day was that anything older than they were needed to be disrupted.
To all of us in the film community - it was tragic and horrifying news, akin to hearing of the death of a friend.
My friend Sean Tubridy and I decided to try to do something about it.
More coming soon...